As we’ve said in all of our marketing materials, PIBE is a lifestyle. It’s not a pickleball brand, just like it’s not a golf or boating brand. There are many facets to PIBE but we wanted our inaugural item to be centered around something our whole family loves. When we started talking about it, pickleball was one of the first things mentioned. So, we launched the brand with our signature pickleball paddles that all ages and abilities can use and enjoy while looking stylish on the court. But, don’t worry, there are plans to expand into our favorite vacation activities, including boating, golfing, beaching, and who knows, maybe even puzzling.